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Authors

Two names show up on this site. Here's what each of them actually does.

Jessica Martinez

Jessica Martinez

Contributing Writer, Business & Finance, Encore Editorial

Jessica writes the calculator guides on BusinessCalc: the margin breakdowns, the break-even walkthroughs, the markup-versus-margin conversion that trips up more small businesses than it should. Before writing, she spent time as a credit analyst reading loan files for a living, which is where the habit of tying every number back to a source came from.

Across the Encore network her beat is small business finance and consumer money questions generally: what things cost, what a formula actually assumes, and where the assumption breaks down.

Chris Terry

Chris Terry

Founder & Site Owner

Chris built the nine calculators on this site, from the break-even math to the SDE-multiple logic behind the business valuation tool. He sets which formulas ship, reviews them when a tax figure like the self-employment rate changes, and reads the contact form personally when a number gets flagged.

He doesn't write bylined articles here. His name appears on the editorial standards page and on the formula notes behind each calculator instead.

Reaching either one

One inbox handles everything: formula corrections, calculator requests, and general questions all go through the contact form. Chris reads every message. Anything tied to a specific article gets routed to Jessica if she's the one who wrote it.